Whilst the ecological benefits and message for green travel are increasingly important to us (thanks to Greta Thunberg raising awareness of flygskam, or flight shame), the concept of green travel has additional meaning on a personal level. Oh, that freeing feeling of long bike-rides through the summertime meadows, already looking forward to crisp autumn evenings and beyond.
We all know that getting out in nature has been a lockdown highlight for humans, the animals and the planet and we want more!
As we become more conscious and aware of the impact of travel we want the visceral feeling of being close to nature, even when we’re staying in a city.
We’re searching online for unique wellness activities in the outdoors, such as forest bathing (Kate Middleton is a fan. I think we can all agree nature-based holidays are exactly the healing therapy we all need right now.
Plus, according to the Luxury Society, we will see heightened interest in wellness holidays as well as multi-generational trips here in the UK.
When you think about it, the UK, with its endless coastline (longer than the coastline of Spain or Italy), the romantic landscapes of Wales or the soft mystery of the Scottish highlands, huge swathes of forest and wildlife opportunities, packs a massive punch when it comes to nature.